{"id":214,"date":"2025-03-13T09:00:00","date_gmt":"2025-03-13T10:00:00","guid":{"rendered":"http:\/\/www.shotlow.com\/?p=214"},"modified":"2025-03-13T15:02:30","modified_gmt":"2025-03-13T15:02:30","slug":"freeman-acquires-tag-digital-enhancing-mdgs-digital-marketing-expertise-and-global-reach","status":"publish","type":"post","link":"http:\/\/www.shotlow.com\/index.php\/2025\/03\/13\/freeman-acquires-tag-digital-enhancing-mdgs-digital-marketing-expertise-and-global-reach\/","title":{"rendered":"Freeman acquires Tag Digital enhancing mdg\u2019s digital marketing expertise and global reach"},"content":{"rendered":"<p><a href=\"https:\/\/highgrowth.scot\/freeman-acquires-tag-digital-enhancing-mdgs-digital-marketing-expertise-and-global-reach\/\" title=\"Freeman acquires Tag Digital enhancing mdg\u2019s digital marketing expertise and global reach\" rel=\"nofollow\"><img loading=\"lazy\" width=\"768\" height=\"576\" src=\"http:\/\/www.shotlow.com\/wp-content\/uploads\/2025\/03\/Laura-Davidson-Craig-Davidson-Tag-Digital-Kimberly-Hardcastle-president-of-mdg-1-2-768x576-1.jpg\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"margin: auto;margin-bottom: 24px;max-width: 100%\" \/><\/a><\/p>\n<p>&nbsp;Freeman, the global leader in events, announced&nbsp;today&nbsp;its acquisition of (Glasgow, Scotland headquartered) Tag Digital, a full-service digital marketing agency specialising in innovative solutions for event organisers in EMEA, APAC, and North America. Terms of the transaction were not disclosed.&nbsp;<\/p>\n<p>Following the acquisition, Tag will combine its services with mdg, a Freeman company, enhancing mdg\u2019s digital marketing capabilities to better serve show organisers and associations while positioning it for growth in new markets. Tag, known for its advanced digital marketing strategies, has supported a diverse portfolio of global trade shows, professional associations, and large-scale conferences across the globe.&nbsp;&nbsp;<\/p>\n<p>\u201cWith millennials and Gen Z increasingly shaping the workforce, digital marketing is more critical than ever as the first channel these generations turn to for information and inspiration \u2013 both in their personal and professional lives,\u201d said Janet Dell, Freeman CEO. \u201cBy combining best-in-class digital marketing capabilities and leveraging AI-driven tools, mdg is positioned as the go-to agency for strategies that engage&nbsp;today\u2019s attendees while setting events up for sustained growth.\u201d&nbsp;<\/p>\n<p>The acquisition of Tag reflects Freeman\u2019s commitment to delivering customer-focused solutions for event organisers. Tag\u2019s expertise and investments in AI technology will enhance mdg\u2019s digital offerings, making them more efficient, cost-effective, and impactful for clients worldwide.&nbsp;<\/p>\n<p>\u201cTag\u2019s innovative digital marketing expertise is the perfect complement to mdg\u2019s strategy and integrated marketing offerings, enhancing our ability to deliver impactful strategies and expand into key global markets like EMEA and APAC,\u201d said Kimberly Hardcastle, President of mdg. \u201cThis will strengthen mdg\u2019s position as a leader in marketing innovation, ensuring we continue to meet the evolving needs of our clients while driving future growth.\u201d&nbsp;<\/p>\n<p>\u201cOver the past several months, we\u2019ve worked closely with mdg and have been consistently impressed by our shared values, collaborative spirit, and commitment to delivering exceptional results for clients,\u201d said Laura Davidson, Tag CEO. \u201cWe\u2019re excited to embark on this next chapter together.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Freeman, the global leader in events, announced&nbsp;today&nbsp;its acquisition of (Glasgow, Scotland headquartered) Tag Digital, a full-service digital marketing agency specialising in innovative solutions for event organisers in EMEA, APAC, and North America. Terms of the transaction were not disclosed.&nbsp; Following the acquisition, Tag will combine its services with mdg, a Freeman company, enhancing mdg\u2019s digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/posts\/214"}],"collection":[{"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":2,"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":217,"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/posts\/214\/revisions\/217"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}